Welcome back to the 21 Immutable laws of persuasion ! In the June Issue, we talked about trance breaking, so be sure that you pick that issue up. So now we know that everyone is in at least some kind of a mild trance and that we need to jolt them out of it with a strong emotion like pain or surprise in order to begin the persuasion process.

However, what do we do then? Well, then you have a very brief window to induce law #2 before they go back into their trance  and shut you out. That law is curiosity.  You can get someone curious about something even if they think that it could potentially harm them.

Think about it: what do you do when someone tells you that something is hot? Or what about when you see a wet paint sign? These are just a few examples of how curiosity can motivate a person to action, even a potentially harmful one. People have a funny habit of needing to learn thing the hard way.

Curiosity builds the need to verify, or to inspect further. It does not even have to promise anything great in return. In fact, marketing it is better that you don’t because most people will just smell a sales pitch.

Instead, curiosity works to engage the imagination and gives someone a  motivation to verify that imagination or perhaps just to find out what is so interesting or mysterious.  If you doubt this , remember that Agatha Christy is still one of the most popular authors in history. And what does she write?

Mysteries, which are all about curiosity.

Curiosity has the power to begin the journey towards seduction and persuasion.

the 21 Immutable Laws of Persuasion