Are you struggling to market your business ? Still hoping that someday it will be able to help you  create the lifestyle of your dreams? If so, then it is possible that you are neglecting all three dimensions of effective marketing.

The first of these dimensions is where most businesses focus all their attention: Sales conversions.

True, you have to be able to make sales in order to survive in business. However, you often spend so much money making those sales that you are constantly having to make new ones in order to stay ahead. This is the treadmill which most entrepreneurs find themselves on because they are focusing on only one dimension of marketing .

There are two other dimensions which you must master in order to succeed in building your business and designing your ideal lifestyle: Measurement and consumption.

Measurement means that you are constantly testing your conversions and calculating how much you have to spend in order to get a new customer. It also means that you are testing what is working and always finding new ways to tweak and perfect things based on your test results.

You see, marketing is a process in which you must manage and improve your methods if you really want to win. You simply cannot afford to leave this to chance. You cannot manage what you cannot measure and you cannot improve what you cannot manage.

At the same time, any plan or system which lacks the means to measure and to reinvent itself sows the seeds for its own destruction. You have a choice, you can either continue to spend money on marketing campaigns and hoping they work or you can commit yourself to finding out why some things work and some things don’t.

It is typical of us entrepreneurs to come up with a great idea and kill ourselves trying to sell it to people. (See Page four) However, in the end it does not matter how great we think our ideas are. It is the buyers who decide whether or not something is worth the money.

The final and most widely neglected dimension is consumption. This means that your customers are actually using the products which you sell to them. So many internet marketers miss this, especially information marketers.

You see, as a business owner it is not enough for you to educate your customers on why they should use your product. You must also teach them how to use it so that they get the most value out of it. This will ensure that you get more repeat customers and less returns. Once this happens, you can focus more on building loyalty with your existing customers instead of constantly searching for new ones. So re-examine your marketing plan and see where you are lacking.

Then get to work!