Can you guess what the most common mistake is that people make with their search engine optimization? Well, if you have a blog you may be thinking that it is those shady back link building strategies that litter your blog with irrelevant remarks. However, there is something which far more people are doing on the internet which is causing them to be irrelevant to the search engines. If you are curious as to what it is and if you want to create search engine optimization strategies which will help you to cut through the confusion, here is the place to start:

Imagine: a laser has the ability to cut through a slab of steel. But do you know what a laser is? It’s light, focused to a single point where there is so much intensity that it has the ability to cut through just about anything if it is focused enough. In relation to search engine optimization, this means that you have to get laser focused with your content in order to become relevant. If you are trying to optimize your website for a broad range of keywords then there is no wonder why you are not becoming relevant. Instead, your site needs to have ONE central theme that it is optimized on every single page.

If you think that you are missing out on a lot of customers by doing this, remember that your site is not the only place where you can focus the laser. However, it is the one spot which you want the search engines to consider relevant. The best way to do this is to get laser focused with your site and use other means of search engine optimization to draw in the people searching for the other keywords.

In other words, if you have a site which is optimized for leadership development but which also could serve people who are interested in NLP training; creative visualization and the law of attraction then use your site for leadership development only. As far as the other ‘satellite’ key words, use article marketing or satellite sites to promote them.

This will help you to focus each of those key words without having to water down your site and cause it to fall behind the sites which are more focused. In regards to satellite sites, it is a good idea to have less than twenty so that you don’t get marked as a link farm. Using this kind of search engine optimization can help you to focus each one of your keyword phrases and to make each separate one stand out. Again, it is certainly better than having a site which you are trying to optimize for three or four sets of keywords. If satellite sites do not suit your fancy then article marketing works just fine.

Finally, once you have your alternative sites and content delivery strategies like your article marketing set up, you need to make sure that your content is updated on a regular basis. Fresh content will assure you that your other search engine optimization methods for your alternate keywords remain relevant. This focused approach will help you to cut through the competition and get the results which you are after with your search engine optimization.

Are your Internet Marketing Strategies building your company brand and inspiring customer loyalty? Find out more about how you can use Internet Marketing to build your presence with the search engines, educate your customers and inspire them to take action.

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