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Internet Marketing Tools-What’s Wrong With My Squeeze Page?

13 September 2009

Are your current internet marketing tools helping you to build the massive list that all the experts have been raving about? You’ve heard all the tips: email signature, free report or Ezine, refer a friend scripting and a strong squeeze page offer. So where are all your opt ins? Well, as you realize a good squeeze page is one of the vital internet marketing tools regarding your list building.

So here is what you can do if your squeeze page is collecting more digital dust than it is emails:

First, the squeeze page is either one of your strongest internet marketing tools or one of your strongest customer repellents. As a freelance writer I am always visiting sites to research topics or products in order to write about them. I can tell you this: if the site owner wants to stick a squeeze page in my face before inviting me to sit down and take off my shoes I’m gonna pounce on the back button.

So while you want to squeeze your customer, think of it more as handshake or a hug than a submission hold or a headlock. Remember that good relevant information is one of the key internet marketing tools for building your opt ins and sales. This means that you give your visitor something of value before you ask them for anything, even if it is just their contact information.

Next, you have to breadcrumb your offer and arouse curiosity to move your visitor gently to your opt in form. When it comes to having potent internet marketing tools, curiosity is the king of moving people to action. You simply can’t afford to get this wrong. Have someone who you trust to be honest with you look at your offer and let you know if you are on the right track.

Finally, give the visitor what they are after instead of just sending them to your sales page. Come on kids, the lady who asked me to marry her on the first date never go a second one. Your free report of ezine is one of your most important internet marketing tools and need to be designed to move them through the sales process so that they will want to buy from you again and again and again.

That’s just a start to increasing your opt ins. For more solutions, you will want to look at the internet marketing tools further up your funnel so that you can get the most out of your new squeeze page set up. Happy hunting!

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