When someone tells you straight out, “You inspired me!”, the almost instantaneous thought that come to mind is, “What did I do?” After hearing the reasons, you probably said, “I was just doing my job; or that’s just me.”

Unknowingly, you stumbled upon the secret of true persuasion. You may ask: “what is the difference between persuasion and manipulation?”

Manipulation is also a form of persuasion. A salesman that is out to fool an unwitting client into purchasing a lousy product puts on a game face and extols the merits of something he knows is inferior. Can he make the sale? Of course he can. Can he be called persuasive? Yes definitely.  Will the client be disgusted when he finds out he bought a lemon of a product? Naturally! Will he ever buy from that salesman again? Never!

This type of persuasion is the fleeting kind. Because it is founded on a basic untruth, it does not have true power. Once the lie is uncovered, the manipulated individual is left feeling cheated.

True persuasion, on the other hand, possesses the strength that comes from itself. Why? Because its intrinsic might is inspiration.

The difference between inspiration and persuasion that stems from manipulation is a great wide chasm. When we are inspired by a message or a person, chances are it is due to the authenticity that we see and feel.  Hold up a mirror and you will see reflected a genius in character and behavior that will make you believe.

Think back and name some causes or people that inspired you. I would hazard a guess that the reason they made a lasting impression is the trueness and consistency of their words, actions and values as they go through life.

Take Jesus of Nazareth whose teachings created a resounding impact that has remained through the ages. Here was someone who lived and actualized his beliefs.

Now listen to one of my favorite Mahatma Gandhi quotes: “I like your Christ, I do not like your Christians. Your Christians are so unlike your Christ.”

The gulf between Jesus and the Christians mentioned by Gandhi illustrates the difference between inspiration and persuasion that may be an illusion. While not all Christians are bad, many pay only lip-service to the lessons of Jesus. In effect, they are not portraying their true character and therefore, fail to inspire.

If you want to have the power of real persuasion, you must inspire people by being true. This you can show in small and big things. If you are building up your own business, this may mean creating a philosophy that you can commit to and aligning your products and services in such a manner as to demonstrate honesty and integrity. You will be surprised how many clients you will attract and who will stay with you because you persuaded them that you will be consistent and true.

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