If you feel like your ads are being ignored by your prospective customers, you are probably ready to put your hair out aren’t you? Just to think of how much money you could earn and how many people you could reach if they’d just give you a chance!

As you probably know, great products MUST have a solid marketing strategy or no one is ever gonna take the time to find out how great they are. However, everyday hundreds of online businesses are failing because they’re not marketing their products with the right kind of sales copy. So what makes great sales copy great?

First Things First

Creating sales copy which penetrates the psyche of your prospects and compels them to whip out their wallets in a red hot buying frenzy begins with being able to recognize good copy when you see it. Did you know that the difference between average and great sales writing is so subtle that most people can’t tell the difference? However, the difference in results produced can involved hundreds, thousands or even millions of dollars.

This is why many very intelligent businesspeople and marketers hire “copywriters” for only a few hundred dollars thinking: “This work looks just as good as the guy who is charging ten times as much.” However, you keep hearing about these online marketers who are raking in piles of cash while the rest of us struggle with only a light trickle of orders. So what is the difference?

The Genius in the Details

Check out these two examples below:

1. And just think, all of this could be yours and more within just a few minutes! Simply click the “buy now” button to download your copy of “New Money, New Life” instantly.

2. If you’re ready to finally manage the flow of your money on your terms and break free of financial worry forever, then rush and download this offer while you still have a chance.

Now, due to NDA I have replaced the name and tagline of the product. However, these are both calls to action which I split tested with a client of mine. One was from his previous writer and the other was I rewrite I did which blew away the previous CTA in sales conversions. Can you tell which one?

Believe it or not, the difference lies within a few key words and one phrase which have been statistically proven to increase conversions when used in the call to action. Can you tell what these words are? If not, you are not alone. The majority of sales writers don’t even know, and that’s why the select few can get away with commanding the fees that they do.

So before you hire your next sales writer, pay a little more attention to the subtle differences between their writing and the writing of the heavy hitters. While the true master never divulges his secrets, you can train yourself to recognize them and the difference in dollars earned will blow your mind.

Seth Czerepak is a professional copywriter and Vice President of VC Success. For a free review of your sales copy, hurry and visit cash flow copywriting or contact Seth at mrwrite@vqsuccess.com

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If you want to learn the secrets for writing winning sales copy that will take your company to the next level,  then you’ll need to start with the “21 Immutable Laws of Persuasion”.   

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