The secret to creating copywriting that sells is getting into the subconscious mind of the prospect. People are more likely to take action on the things they become emotionally involved in and emotion is the language of the subconscious mind.

Here are three psychological devices you can use in your sales copy to communicate with the subconscious of your readers…

All three of these examples are based on a technique called “anchoring.” Anchoring takes to unrelated things and ties them together, giving the impression that if one of them is true than the other must be as well. For example:

“If you want to start writing copy that gets results, then you’ll be excited to get your hands on this free copywriting report.”

Notice that this statement ties your desire to write better copy to your “desire” to get your hands on a free report. Before reading this, you might not have cared about getting your hands on this free report. However, this anchor sends a message to the subconscious that says: “Yes, I do what to get better at creating copy that sells, so the free report does sound exciting!”

Here are two more anchors:

“Just as surely as water runs downhill, so these copywriting principles will raise you from blistering frustration to feeling like you just found your own bottomless ATM machine!”

And…

“If these beginning internet marketers are making $100 a day or more with these principles, then so can you!”

Notice that every one of these statements anchors a fact to a hypnotic suggestion, and communicates to the subconscious that if one is true than the other also must be. The result is a powerful hypnotic suggestion that creates instant interest in your product or service. If you have your doubts about whether or not this works, consider the following case study:

Decades ago, Marlboro cigarettes were mainly smoked by women. Since the company wanted to expand their marketing to the male demographic, they began using a cowboy in their marketing ads. What do cowboys have to do with Marlboro cigarettes? Nothing, but the subconscious mind makes associations based on context instead of on reason.

The cowboy communicated the emotional image of a “real man,” and as a result this cigarette brand is now more commonly consumed by men than women. Other anchors would include: beer and sports, hot women and sports cars, banks and family values Disney world and dreams coming true.

Pay attention to the advertising that large companies are spending billions of dollars on and you’ll being to see anchoring everywhere. Surely, if it works well enough for them to invest this kind of money in then it will work for you too!

Seth Czerepak is a professional copywriter and Vice President of VQ Success. For a free review of your sales copy, hurry and visit cash flow copywriting or contact Seth at mrwrite@vqsuccess.com

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If you want to learn the secrets for writing winning sales copy that will take your company to the next level,  then you’ll need to start with the “21 Immutable Laws of Persuasion”.   

These 21 foundational laws for creating masterful copywriting can teach you how to: make your sales copy stand out from the rest, attract the attention of your target audiences, invoke the emotions in your readers that make them want to buy, and much, much more…

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