Hey Seth! Welcome to the February issue of Genius in Leadership and the 21 Forbidden Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-8 when you get a chance. The ninth law of persuasion is trance.
As you might recall, the first law of persuasion was trance breaking, which must be accomplished before you can even have a hope of persuading someone. If you’ve not yet read about trance breaking be sure to check out that article.
Contrary to the common belief, trance is …

Hey Seth! Welcome to the January issue of Genius in Leadership and the 21 Forbidden Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-7 when you get a chance. The eighth law of persuasion is storytelling.
Everyone loves a good story. The written and aural history of our race has survived for thousands of years because of stories. We’re fascinated by a great story and even more by a great story teller.
Just look at the billions of dollars which are spent on entertainment …

Hey Seth! Welcome to the December issue of Genius in Leadership and the 21 Immutable Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-6 when you get a chance. The seventh law of persuasion is called cognitive dissonance. Cognitive dissonance is a psychological term which refers to the uncomfortable feeling which we experience when the thoughts in our consciousness don’t match our behaviors.
In other words, if you get drunk the night before getting up in front of a live audience and giving …

Hey Seth! Welcome to the November issue of Genius in Leadership and the 21 Immutable Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-5 when you get a chance. The sixth law of persuasion is integrity. This has got to be one of the most commonly overlooked principles of persuasion. However, it is impossible to accomplish persuasion without using integrity, regardless of how well you apply the other 20 laws.
Integrity, means that your actions and words are consistent with one another across …

Hey Seth! Welcome to the October issue of Genius in Leadership and the 21 Immutable Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-4 when you get a chance.
This month, we are covering the fifth law of persuasion is responsibility. Now at first hearing may not seem to have anything to do with persuasion. However, in order for someone to be persuaded they have to be aware that they are responsible to change.
There are two ways to do this:

Strong arming and manipulation

This …