Hey ! Welcome to the September issue of Genius in Leadership and the 21 Immutable Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-3 when you get a chance. Today, we are going to talk about a persuasive force which is so incredibly powerful that it compels people to do things which are completely irrational and even self-destructive: Jealousy
If you are in marketing or sales, or if you just want to gain more leverage in persuading others, jealousy is like putting your …

Hey ! Welcome to the August issue of Genius in Leadership and the 21 Immutable laws of persuasion. Ok, so we’ve talked trance breaking and curiosity and now we move on to the third forbidden law of persuasion: hope. Why? Well, because a persuasion is dead without some kind of an action being taken as a result of the persuasion.
So many people attempt to persuade but fail to give their “target” some REASON to be persuaded. This means some kind of benefit. People simply do not make any investment …

Welcome back to the 21 Immutable laws of persuasion ! In the June Issue, we talked about trance breaking, so be sure that you pick that issue up. So now we know that everyone is in at least some kind of a mild trance and that we need to jolt them out of it with a strong emotion like pain or surprise in order to begin the persuasion process.
However, what do we do then? Well, then you have a very brief window to induce law #2 before they go back …

Imagine this : Every time that someone comes to your sales page they enter a different realm of thought. Suddenly, they are more impressionable. They want to buy. As they read your sales page, little by little they  begin to realize that your offer is just what they have been looking for. They pull out their credit card. The rest is history.
Ok, maybe you are thinking this sounds like a dream. Actually, what I am describing is a very real phenomenon which is happening to buyers on the internet everyday. …