“Try not to become a man of success. Rather, try to become a man of value.”

-Albert Einstein

Welcome back to the 21 Immutable laws of persuasion ! In the June Issue, we talked about trance breaking, so be sure that you pick that issue up. So now we know that everyone is in at least some kind of a mild trance and that we need to jolt them out of it with a strong emotion like pain or surprise in order to begin the persuasion process.
However, what do we do then? Well, then you have a very brief window to induce law #2 before they go back …

Welcome to monthly marketing magic ! Last month we talked about the vital three dimensions of marketing being:  Conversion, Measurement and Consumption so make sure that you get a hold of that issue.
This month, we am going to talk about something which the majority of people who are marketing on the internet are ignoring and ending up broke as a result. This one thing  is the importance of an exclusive selling position or ESP.
If you look at over ninety percent of the businesses on the internet, you will see that …

Welcome to the July Spiral of Influence !
Last month we talked about the power of social capital so make sure that you get a hold of that issue.
You know, I have been instructing people in the discipline of leadership development for nearly a decade and I can tell you that the process of leadership development is more about learning to lead and yourself than it is about persuading others to follow you.
People do not respond anywhere near as well to persuasion  as they do to a good example. In other …

Ok ,  ready for your monthly comfort buster?
We are going to have some fun this month in help you to break out of your comfort zone.  Now we have been focusing on building courage in relating with people. This is Because the  most common fear among people is fear of public speaking which is really driven by the fear of disapproval. So how are we going to confront this fear?
We are going to meet it head on. What you are going to do is walk into a store and ask …