“All that your weaknesses are, are the things you are not.” -Seth Czerepak

Hey ! Welcome to the December issue of Genius in Leadership and the 21 Immutable Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-6 when you get a chance. The seventh law of persuasion is called cognitive dissonance. Cognitive dissonance is a psychological term which refers to the uncomfortable feeling which we experience when the thoughts in our consciousness don’t match our behaviors.
In other words, if you get drunk the night before getting up in front of a live audience and giving …

Hey Humans!
So, have you ever been cruising through the doggy food section at your local grocery store with the intention of buying some delicious chow for your best canine buddy and you find yourself facing a dilemma? 
Your eyes are instinctively drawn to the colorful bag of doggy food with the picture of a happy, tail-wagging pooch on the front of it.  As you stop in front of it, you smile, imagining how your canine pal will look up at you happily when you bring that bright, exciting looking bag home …