Hey ! Welcome to the January issue of Genius in Leadership and the 21 Forbidden Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-7 when you get a chance. The eighth law of persuasion is storytelling.
Everyone loves a good story. The written and aural history of our race has survived for thousands of years because of stories. We’re fascinated by a great story and even more by a great story teller.
Just look at the billions of dollars which are spent on entertainment …

That’s right…space…the final frontier for man and canine alike.  How does it feel to be down there still all earth-locked?  Well, now that I have achieved what very few of you humans can ever dream of achieving even with your ridiculously long life span by experiencing zero gravity beyond the borders of earth’s atmosphere, I can give you some information about the world around you (and slightly below me to the right as I am typing this).
When you were a little human baby in the womb you were pretty much …

Hey humans, it’s me, your best canine buddy Rocky.  Hey, do you ever have days when you just feel frustrated and at the end of the proverbial rope?  Days when it seems that no matter what you do, no matter how much you bust your booty trying to get things done and do things right, it seems that you keep ending up on the losing end? 
I hear you.  Some days I feel like just getting up makes me desearve a treat or two and I know that sometimes you humans …

Hey Humans!
I think it’s really cute how you always give us animals human traits. For some of them there is good basis. Such as, elephants really do have excellent memories. You should never get in an argument with an elephant over who wore what to a Christmas party or whether or not someone you know really did have a nose job.  Trust me, you’ll lose.  Likewise, pigs really are…well…pigs. There is just no denying that. I like to roll in the dirt myself a bit…but not twenty-four seven.
Then there is …

“All that your weaknesses are, are the things you are not.” -Seth Czerepak