“While the emotions are great servants, they are poor masters.” –Seth Czerepak

Hey ! Welcome to the September issue of Genius in Leadership and the 21 Immutable Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-3 when you get a chance. Today, we are going to talk about a persuasive force which is so incredibly powerful that it compels people to do things which are completely irrational and even self-destructive: Jealousy
If you are in marketing or sales, or if you just want to gain more leverage in persuading others, jealousy is like putting your …

“Everything that you want is out of your comfort zone.”

One thing that I have noticed from my time spent hanging around you humans is that you have TONS of sayings about us dogs that are kind of wacky. So I’ve decided to analyze those adages one by one and give you the real scoop.
As the name of this post infers, plenty of humans think that we dogs are lazy.  You think that when we are laying there curled up in a cozy ball on your favorite piece of furniture with our eyes closed that we are just snoozing away.  …