Hey ! Welcome to the February issue of Genius in Leadership and the 21 Forbidden Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-8 when you get a chance. The ninth law of persuasion is trance.
As you might recall, the first law of persuasion was trance breaking, which must be accomplished before you can even have a hope of persuading someone. If you’ve not yet read about trance breaking be sure to check out that article.
Contrary to the common belief, trance is …

Hey ! Welcome to the January issue of Genius in Leadership and the 21 Forbidden Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-7 when you get a chance. The eighth law of persuasion is storytelling.
Everyone loves a good story. The written and aural history of our race has survived for thousands of years because of stories. We’re fascinated by a great story and even more by a great story teller.
Just look at the billions of dollars which are spent on entertainment …

Hey humans, it’s me, your best canine buddy Rocky.  Hey, do you ever have days when you just feel frustrated and at the end of the proverbial rope?  Days when it seems that no matter what you do, no matter how much you bust your booty trying to get things done and do things right, it seems that you keep ending up on the losing end? 
I hear you.  Some days I feel like just getting up makes me desearve a treat or two and I know that sometimes you humans …

 The secret to creating copywriting that sells is getting into the subconscious mind of the prospect. People are more likely to take action on the things they become emotionally involved in and emotion is the language of the subconscious mind.
Here are three psychological devices you can use in your sales copy to communicate with the subconscious of your readers…
All three of these examples are based on a technique called “anchoring.” Anchoring takes to unrelated things and ties them together, giving the impression that if one of them is true than …

Did you know that there’s something you can do in the first FIVE lines of your sales copy to prepare your customers to make a buying decision? It’s called “future pacing,” and within a few moments you’ll know how to use this powerful strategy to explode your sales conversions…
Let’s begin with an example: say that you’re selling a financial product for teaching your customers how to manage, invest and spend their money wisely. Within the first five lines of your copy you’ll tell the prospect that they are going to …