Hey ! Welcome to the December issue of Genius in Leadership and the 21 Immutable Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-6 when you get a chance. The seventh law of persuasion is called cognitive dissonance. Cognitive dissonance is a psychological term which refers to the uncomfortable feeling which we experience when the thoughts in our consciousness don’t match our behaviors.
In other words, if you get drunk the night before getting up in front of a live audience and giving …

Hey ! Welcome to the November issue of Genius in Leadership and the 21 Immutable Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-5 when you get a chance. The sixth law of persuasion is integrity. This has got to be one of the most commonly overlooked principles of persuasion. However, it is impossible to accomplish persuasion without using integrity, regardless of how well you apply the other 20 laws.
Integrity, means that your actions and words are consistent with one another across …

If you feel like your ads are being ignored by your prospective customers, you are probably ready to put your hair out aren’t you? Just to think of how much money you could earn and how many people you could reach if they’d just give you a chance!
As you probably know, great products MUST have a solid marketing strategy or no one is ever gonna take the time to find out how great they are. However, everyday hundreds of online businesses are failing because they’re not marketing their products with …

Hey ! Welcome to the October issue of Genius in Leadership and the 21 Immutable Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-4 when you get a chance.
This month, we are covering the fifth law of persuasion is responsibility. Now at first hearing may not seem to have anything to do with persuasion. However, in order for someone to be persuaded they have to be aware that they are responsible to change.
There are two ways to do this:

Strong arming and manipulation

This …

You know, I have been writing a lot on here about persuasion and I think that it’s appropriate for me to explain the difference between manipulation and inspiration. True, both of them are means of persuasion but there is a great deal of difference between them.
You see, manipulation is more of a technique-based, quick fix solution which is not so good for producing long term results and building relationships based on trust. Inspiration however, is much more effective in the long term for building trust because it is based on …