Hey ! Welcome to the September issue of Genius in Leadership and the 21 Immutable Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-3 when you get a chance. Today, we are going to talk about a persuasive force which is so incredibly powerful that it compels people to do things which are completely irrational and even self-destructive: Jealousy
If you are in marketing or sales, or if you just want to gain more leverage in persuading others, jealousy is like putting your …

How would it feel if you knew exactly what it was that motivated people to buy and you could apply it in all of your internet marketing strategies? Did you know that if you understand what it takes to get people to buy that you can survive in any economy? Imagine this: is there any business or organization which can survive without the help of experts who can truly inspire people to buy or to donate money? Even churches, volunteer organizations and non for profits have to be able to …

No matter how nice looking your site is or how crafty your internet marketing strategies are, there is one principle which makes all of the difference: To get people to buy requires writing great sales copy. This one principle is at the core of all great internet marketing strategies and you have to have it in place to win. Of course, you could always hire a copywriter to do the job for you. However, you are going to be writing emails, blogs, articles and dozens of other things in order …

Hey ! Welcome to the August issue of Genius in Leadership and the 21 Immutable laws of persuasion. Ok, so we’ve talked trance breaking and curiosity and now we move on to the third forbidden law of persuasion: hope. Why? Well, because a persuasion is dead without some kind of an action being taken as a result of the persuasion.
So many people attempt to persuade but fail to give their “target” some REASON to be persuaded. This means some kind of benefit. People simply do not make any investment …

Welcome back to the 21 Immutable laws of persuasion ! In the June Issue, we talked about trance breaking, so be sure that you pick that issue up. So now we know that everyone is in at least some kind of a mild trance and that we need to jolt them out of it with a strong emotion like pain or surprise in order to begin the persuasion process.
However, what do we do then? Well, then you have a very brief window to induce law #2 before they go back …