For most of us, the subconscious mind is a curious and untamable beast. It lurks in the shadows, awaiting an opportunity to seize control of our willpower and force us to abandon our goals for the temptation of the moment. Dozens of techniques and disciplines such as positive affirmations, self-hypnosis, neuro-linguistic programming and creative visualization have been created for the sake of gaining control over the passions of the subconscious mind. Yet even these strategies require the cooperation of the subconscious in order to apply them consistently and to achieve …

In his best-selling book on prosperity “Think and Grow Rich,” author Napoleon Hill said that anyone who is old enough to understand the value of money yearns for it. Considering that most of us spend the majority of our lives working for and desiring money, it’s easy to see why he said this. Truly, anyone you meet is interested in having more money, even if they claim not to be. As Zig Ziglar said:
“People who say they aren’t interested in money are gonna to lie about other things too.” …

Hey ! Welcome to the February issue of Genius in Leadership and the 21 Forbidden Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-8 when you get a chance. The ninth law of persuasion is trance.
As you might recall, the first law of persuasion was trance breaking, which must be accomplished before you can even have a hope of persuading someone. If you’ve not yet read about trance breaking be sure to check out that article.
Contrary to the common belief, trance is …

 The secret to creating copywriting that sells is getting into the subconscious mind of the prospect. People are more likely to take action on the things they become emotionally involved in and emotion is the language of the subconscious mind.
Here are three psychological devices you can use in your sales copy to communicate with the subconscious of your readers…
All three of these examples are based on a technique called “anchoring.” Anchoring takes to unrelated things and ties them together, giving the impression that if one of them is true than …

Did you know that there’s something you can do in the first FIVE lines of your sales copy to prepare your customers to make a buying decision? It’s called “future pacing,” and within a few moments you’ll know how to use this powerful strategy to explode your sales conversions…
Let’s begin with an example: say that you’re selling a financial product for teaching your customers how to manage, invest and spend their money wisely. Within the first five lines of your copy you’ll tell the prospect that they are going to …