Hey ! Welcome to the February issue of Genius in Leadership and the 21 Forbidden Laws of Persuasion. If you are just getting into this, go ahead and check out laws 1-8 when you get a chance. The ninth law of persuasion is trance.
As you might recall, the first law of persuasion was trance breaking, which must be accomplished before you can even have a hope of persuading someone. If you’ve not yet read about trance breaking be sure to check out that article.
Contrary to the common belief, trance is …

 The secret to creating copywriting that sells is getting into the subconscious mind of the prospect. People are more likely to take action on the things they become emotionally involved in and emotion is the language of the subconscious mind.
Here are three psychological devices you can use in your sales copy to communicate with the subconscious of your readers…
All three of these examples are based on a technique called “anchoring.” Anchoring takes to unrelated things and ties them together, giving the impression that if one of them is true than …

Did you know that there’s something you can do in the first FIVE lines of your sales copy to prepare your customers to make a buying decision? It’s called “future pacing,” and within a few moments you’ll know how to use this powerful strategy to explode your sales conversions…
Let’s begin with an example: say that you’re selling a financial product for teaching your customers how to manage, invest and spend their money wisely. Within the first five lines of your copy you’ll tell the prospect that they are going to …

People are always asking what makes the difference between good sales writing and great sales writing. If I had to pick one thing it would be force.
Does your writing have that oomph that just leaps off the page and seizes the attention of your customers? If not, you are about to find out what you’re missing…
What is Force in Writing?
Force is what makes writing active and alive. Inactive writing might get read, but it almost never inspires action. Active writing inspires action because it is created using active words:
Verbs.
Now, like …

If there’s one thing that will cause your sales copy to rake in piles of cash for your company it’s an appeal to your customers’ emotions. Just read what the masters like Bob Bly, Joe Vitale and Dan Kennedy are saying and you’ll see that they swear by the art of appealing to the emotions.
But which emotions compel people to whip out their wallets in a buying frenzy? This is a great question, and right now you’re just moments away from learning the answer that’ll transform your sales writing into …