People are always asking what makes the difference between good sales writing and great sales writing. If I had to pick one thing it would be force.
Does your writing have that oomph that just leaps off the page and seizes the attention of your customers? If not, you are about to find out what you’re missing…
What is Force in Writing?
Force is what makes writing active and alive. Inactive writing might get read, but it almost never inspires action. Active writing inspires action because it is created using active words:
Verbs.
Now, like …

If there’s one thing that will cause your sales copy to rake in piles of cash for your company it’s an appeal to your customers’ emotions. Just read what the masters like Bob Bly, Joe Vitale and Dan Kennedy are saying and you’ll see that they swear by the art of appealing to the emotions.
But which emotions compel people to whip out their wallets in a buying frenzy? This is a great question, and right now you’re just moments away from learning the answer that’ll transform your sales writing into …

Is it possible to hypnotize yourself to beat addiction? The answer is yes…and no! Before this statement is explained further, we must examine the idea of hypnosis and addiction.
One of the most enduring legends about hypnosis comes from Hollywood. To this day, I can name you any number of movies with an individual made to stare at a chain or pendant swinging slowly back and forth. You see the eyes becoming glazed and the subject beset by extreme stupor. On and don’t forget, they then do anything the puppet master …

What is the difference between character and personality?

A while ago , I posted an entry about the importance of character when it comes to keeping and enjoying success in your life. Remember, talent can get you to the top it takes character to keep you there. Many people who achieve levels of success by means of their talents but who have deficits in their character end up either sabotaging their success of being destroyed by it:
A few examples of this are: Wolfgang Mozart, Edgar Allen Poe, Mitch Hedberg, Kurt Cobain, Alexander the Great, Cleopatra and Vincent Van …