Seth Czerepak is a personal achievement expert, professional copywriter and the Vice President of VQ Success LLC.
Seth has been practicing and studying the strategies of behavioral transformation and personal leadership development for fifteen years and has empowered hundreds of people to make positive changes in their lives. He has coached people from various backgrounds: athletes, salespeople, corporate executives, parents, couples, teenagers, medical professionals, artists, freelance entrepreneurs and even people suffering from substance addiction and depression.
Seth Czerepak is no stranger to the challenge of personal adversity, having successfully used the method …

Just about any personal leadership development program or philosophy which is on the market today will address the statistics regarding New Year’s resolutions. You may have heard it: Over ninety percent of New Year’s Resolutions never make it into the second week of January, or maybe it’s February. I mean what does it matter? Either way, the goal becomes regret. So what is the problem? Well, keep reading because we are about to confront this New Year’s resolution issue head on and once we do, you’ll never have to worry …

 The secret to creating copywriting that sells is getting into the subconscious mind of the prospect. People are more likely to take action on the things they become emotionally involved in and emotion is the language of the subconscious mind.
Here are three psychological devices you can use in your sales copy to communicate with the subconscious of your readers…
All three of these examples are based on a technique called “anchoring.” Anchoring takes to unrelated things and ties them together, giving the impression that if one of them is true than …

Did you know that there’s something you can do in the first FIVE lines of your sales copy to prepare your customers to make a buying decision? It’s called “future pacing,” and within a few moments you’ll know how to use this powerful strategy to explode your sales conversions…
Let’s begin with an example: say that you’re selling a financial product for teaching your customers how to manage, invest and spend their money wisely. Within the first five lines of your copy you’ll tell the prospect that they are going to …

People are always asking what makes the difference between good sales writing and great sales writing. If I had to pick one thing it would be force.
Does your writing have that oomph that just leaps off the page and seizes the attention of your customers? If not, you are about to find out what you’re missing…
What is Force in Writing?
Force is what makes writing active and alive. Inactive writing might get read, but it almost never inspires action. Active writing inspires action because it is created using active words:
Verbs.
Now, like …