If there’s one thing that will cause your sales copy to rake in piles of cash for your company it’s an appeal to your customers’ emotions. Just read what the masters like Bob Bly, Joe Vitale and Dan Kennedy are saying and you’ll see that they swear by the art of appealing to the emotions.
But which emotions compel people to whip out their wallets in a buying frenzy? This is a great question, and right now you’re just moments away from learning the answer that’ll transform your sales writing into …

Hey, …who is really right?…
….the optimist or the pessimist? I mean when you think about it: the glass is half full of water and half full of air, both of which are essential to our survival. Then again, what if it wasn’t water…what if it was poison instead?
Then who is the pessimist?
Ah! Too many questions !
You know, in reality both the optimist and the pessimist believe that they are right…unless they are in denial that is…
….I just love it when a known pessimist says: “I’m not a pessimist I’m a …

What is the difference between character and personality?

A while ago , I posted an entry about the importance of character when it comes to keeping and enjoying success in your life. Remember, talent can get you to the top it takes character to keep you there. Many people who achieve levels of success by means of their talents but who have deficits in their character end up either sabotaging their success of being destroyed by it:
A few examples of this are: Wolfgang Mozart, Edgar Allen Poe, Mitch Hedberg, Kurt Cobain, Alexander the Great, Cleopatra and Vincent Van …

Do you ever feel drained at the end of the day? As if there aren’t enough hours in the day or there’s not enough of you to go around?
No, I’m not trying to sell you an energy drink pitch you on the new acaii berry craze.
—-grimaces in disgust——
This is not about getting more energy.
In fact, I’ve come to learn that people run out of time and energy at the end of the day for the same reason that they run out of money at the end of the month:
They are …